Piracy- not really stealing?

Piracy is an odd subject to talk about. Basically because it has been drilled in us since we became media consuming entities (for me that was pretty much birth), we have always recognised its classification as an illicit activity. The strange thing is on some level we all do it, for different reasons; we even do it without realising. Platforms like file sharing websites allow for such downloading. The odd aspect to it is that it feels as though you’re not stealing, because it doesn’t feel physical enough to be stealing.
Sure, it should be regarded as so, due to the fact that ultimately it is acquiring one’s property (being intellectual or otherwise) for free. The alternative to theft via piracy -is that the object isn’t tangible, you’re practically anonymous, and you’re not physically at risk of being approached, identified or even publically labelled as a thief. The adrenaline doesn’t flow through the veins. This is probably a motive behind why it is so prolific and why it doesn’t seem like theft.
In saying this, it seems as if piracy is a hard crime to eradicate. People are going to keep doing it because it doesn’t seem as if it is legitimately stealing. In Yar’s reading, he talks about the idea of putting responsibility into the hands of the parent. Unfortunately this can’t always be the alternative and there has to be different measures taken in order to inhibit the abundant nature of this type of crime.
Conversely, file sharing and piracy does cater to a new need found in society. We have become this demanding culture where we cut, splice and gather all forms of media that cater to our personal choices and identities. In tutorials some discussed that through piracy, there is a semi positive (especially in terms of music) - that music becomes created for its individual worth and not its album value, so that overall quality stands to increase. I would have to agree. Legal platforms like itunes where you can pay per song and buy only what you prefer, do cater to this and seem to encourage the artist to inspire greater melodies to each individual work, but this isn’t piracy.
Whether songs do increase in quality, doesn’t excluded them from still being pirated, and doesn’t deter people from engaging in piracy.
It is unfortunate that piracy exists, but it seems as though there would be a few long roads to travel before it could be eliminated. With the technology at hand today, creative content seems so easy to access illegitimately; to the extent where piracy doesn’t actually feel like genuine theft despite the advertisements and the various campaigns to highlight piracy. We do have platforms available that allow for legitimate downloads, but can these be improved? Or are their new systems we could incorporate?