mMmMm..... Apples.........

As I lay me down to sleep, I give Steve Jobs my soul to keep, and if I die before I wake my 4th gen Iphone they won't take..... I wanna be buried with the thing!

Have people begun to create this new society where technology has turned into the new religion? Honestly I think they have. Take the.... Well the Ianything really, Steve Jobs has created a huge fan base for his technology and more importantly the 'apple' brand itself, from the first generation Ipod to the brand new Ipad people across the world line up for hours in front of stores in the freezing cold or boiling sun just so they can say they got their Iwhatever on the very day it came out. Never mind that if they waited 6 months they could get it cheaper and a version without all the faults and bugs that any first generation piece of technology is bound to have.

You can see from each of these videos the changes that Jobs has made in the way he addresses his audience (followers, congregation?) as the popularity of his techno-toys grew over the years. From the low key presentation of the first Ipod to the over the top revel of the Iphone he has gone from merely introducing people to a new piece of technology to create a giant spectacle similar to the televangelists you would see at 5am on channel 2 in the mornings. The way Steve Jobs talks about these products and the way people react to them you'd think he had just discovered the cure for cancer and was planning on giving it to the world at half price. Because at the end of the day, no matter how crazy people go for these products, they are JUST a computer or JUST a phone, they just happen to look a little sleeker and sexier than some of the other products out there.