Showing posts with label Audience. Show all posts
Showing posts with label Audience. Show all posts

Wednesday, October 13, 2010

Participation and You!


So according to Time Magazine, You are the 2006 person of the year. But how did we all do it, how did we get there?

Of course Time Magazine was calling attention to the increase of user-generated content online. Sites like Youtube, Myspace, Wikipedia, Forums, Blogs, all revolve around user-generated content.

An issue that van Dijck points out in the Users Like You? article is that these sites are all mediators of content. Sure, I can upload a video to Youtube, but will anyone watch it? It depends on what Youtube decides to do with it. Will it be a featured video, or will Miley Cyrus be featured instead? Will it be 'recommended' to certain users? Well, that depends on "high-tech algorithms".

What van Dijck is suggesting here, is that user-generated content is still at the mercy of the commercialised leanings of these sites (well, perhaps not Wikipedia). Youtube, Myspace, Blogs, and much other site hosting is for-profit, either through advertising or data-mining. Even now, as I use InternetExplorer (because Firefox was having issues with Blogger), my default search engine is Bing; even the interface through which the internet is accessed is influenced by commercial, parent company, interests.

I guess what I'm getting at here is the myth of the democracy of the internet. Sure, everyone can have their say, can generate a video, or post a comment, maybe even contribute to a blog. But who is reading? What determines redirections from (default) search engines, to access the site? And once on a site (such as Youtube) how is the user-generated content orgainsed and advertised? We can all contribute online, that is not the problem. The problem is in how the viewers access; who determines how the viewers get linked through the masses of user-generated content.

Online then, where free-speech and user-generated content is widespread, (to the point of 'over-filling' online environments,) power comes not from controlling who says what, but from controlling who hears what.

So according to the Time Magazine cover, we "control the information age". Well, maybe. But if so, it's a control mediated through Google search algorithms, data-mining, user-specific advertising, and economically orientated content promotion.

(But hey, we still made the cover of Time Magazine!)

Thursday, July 29, 2010

The Dangers of Blogging (especially for men)

On the topic of blogging, this TED talk given by Yassi Vardi, an ‘investor and prankster’, examines the dangers of blogging, especially for men, amusingly labelling it 'local warming'.

TED talks are great. Like the one mentioned above, most of them are interesting and entertaining, many are also thought provoking, and quite often, as well as being informative, they are funny. As you can, or will see if you watch Vardi’s talk, even the ones that seem to be just for amusement can raise some very interesting questions. I have no doubt that at least a couple of males will begin to worry about resting their laptops on their laps after having watched this. I myself am now thinking about my posture.

What's interesting in regard to the gender talks we've been having lately is in comparison to Yossi Vardi, Mena Trott, ‘the founding mother of the blog revolution’ (who also gives a talk on blogging) discusses her emotions about blogging, while Vardi discusses (and jokes about) the actual act of blogging. Trott's blog itself is about her personal life, and is implied to be written in a confessional, or diary form, which the first lecture suggested was common of female authors.

In relation to the readership of blogs, Trott also mentions how startled she was when she realised how many people- strangers- were actually reading her blog. She goes on to discuss blogs that she follows, and how emotionally connected she becomes to the authors of those blogs, and her concern and curiosity about their stories. Through her realisation of her readership, and her following of other blogs, Trott illustrates the potential of blogs to connect people from all around the globe.

As mentioned in lecture one, blogs are a medium that people often seek out. I wonder then, how many readers will our collective blog attract outside of our class, and how many of us will actually go over to our sister blog and read the stage 2 students' entries?